How I’ve Made $280k Selling Spreadsheets on Etsy

Emily McDermott
3 min readSep 25, 2022
my sales stats on Etsy

In under 2 years, this is my income on Etsy selling spreadsheet templates (Google Sheets + Excel).

And I’m not a spreadsheet expert by any means.

But I do know how to find digital products that are in demand, and will help people to save time on something that would typically take them much longer to do.

I haven’t seen a lot of people talking about this, so I thought I would share my best tips with you (assuming you’re here to start a new stream of passive income for yourself, which digital products are excellent for):

1. I use eRank to find low competition, high demand keywords on Etsy.

If you’re opening a new shop or if your shop hasn’t had many sales yet, the fastest way to gain traction is by making something a lot of people are searching for…but that not a lot of people are selling yet.

eRank is also super affordable compared to some other Etsy keyword tools, and it really gives you all that you’ll need.

2. Once I have these keywords, I make more than one listing per keyword (this is important!)

Instead of trying to sell just one “bookkeeping template”, for example- I would…



Emily McDermott

Top 0.1% Etsy seller, Digital Product Sales Strategist. learn more at