How Much Money Can You Actually Make Selling Digital Products on Etsy?

Emily McDermott
5 min readMay 16, 2021
Screenshot of my actual earnings on Etsy in April 2021

The answer will probably surprise you- I know I never thought Etsy would be paying my rent.

But here’s the thing: I’m actually making more than enough to cover my rent.

I’m selling $7,000 worth of digital products a month on the platform.

And it’s essentially all passive income- I’m only putting in a couple of hours of work every week.

When I tell people I have an Etsy shop, they don’t take me seriously. I’m usually confronted with, “okay, but what do you actually do for a living?”

Honestly, I’m surprised more people don’t know the income potential of things like printables, digital planners, resume templates, and social media templates.

I thought I would share my actual earnings on Etsy- and what I did to make that money- so you can decide if setting up a shop is right for you.

How much money can you actually make with digital products on Etsy?

The first month that my shop was open, I earned $700. This was from printable planners and templates- at the time, I had about 30 different products listed.

In the coming months, I really focused on expansion. I ended up with over 90 items for sale, and I expanded to more products than just printables.

I also bundled some products together and sold them as packages.

All of these changes together added up to a serious increase in sales- after 3 months, I started earning at least $7,000 a month.

Your earnings will greatly depend on the number of items you have for sale, and the number of options for offer customers (ie. buying just one product, or being able to buy several products at a discount in a bundle).

Of course, you’ll also need to make sure you’re offering quality products that people want to buy, and that they think will help them.

This can involve some trial and error, as you try to find out what your customers really enjoy buying from you. Enjoy the creative process and try making a few different items you think buyers will like!

Emily McDermott

Top 0.1% Etsy seller, Digital Product Sales Strategist. learn more at